Resources
Catalogue of Strategy Frameworks
Dozens of frameworks organized across 7 layers — from situational diagnosis to measurement and control. Each layer addresses a distinct strategic question. Together, they form a complete system for thinking through any business problem.
Strategy isn't a single framework — it's a sequence of questions asked in the right order. Layer 1 asks "where do we stand?" Layer 2 asks "why?" Layer 3 asks "what should we do?" Layers 4 through 6 turn that answer into a business that works, executes, and self-corrects. The cross-layer collection stress-tests whether the whole thing holds together. Download any layer below — each is a self-contained reference you can put to work immediately.
Layer 1
Situation & Context
"Where do we stand?"
- What does the competitive landscape look like and who has structural power?
- What macro forces are reshaping the playing field faster than we're adapting?
- Who are our customers really, what do they actually need, and how big is the prize?
Layer 2
Diagnosis & Causality
"Why are things the way they are?"
- What's the root cause beneath the symptoms we keep treating?
- Which constraint is actually limiting system throughput?
- Where are the hidden cross-subsidies distorting our view of profitability?
Layer 3
Strategic Choice
"What are we going to do — and what are we going to stop doing?"
- Where specifically will we compete and where will we deliberately not?
- What's our theory of competitive advantage?
- How do we sequence bets across time horizons?
Layer 4
Business Design
"How do we build a business that captures the value our strategy identifies?"
- What's our revenue model and does it align incentives with the value we create?
- How do we configure the operating model — what we build vs. buy vs. partner?
- Where are the strategic control points that prevent commoditization?
Layer 5
Execution & Transformation
"How do we execute without the organization rejecting the change?"
- What's the change management sequence that builds momentum rather than resistance?
- How do we staff, structure, and incentivize teams to execute — not just plan?
- Which transformation initiatives are on the critical path and which are noise?
Layer 6
Measurement & Control
"How do we know if it's working — and adjust course if it isn't?"
- What are the metrics that actually predict strategic success vs. the many we track out of habit?
- Are we measuring leading indicators that let us steer, or lagging indicators that tell us we already crashed?
- How do we separate signal from noise in performance data?
Cross-Layer
Cross-Layer Meta Frameworks
"Is our strategy actually coherent — or are we running six independent workstreams?"
- Are our diagnosis, choices, business design, and execution plan telling the same story?
- Where are the critical handoff failures between layers?
- What assumptions in one layer would be challenged if another layer could see them?